Amazon fresh10/7/2023 As you would hear from many tenured Amazonians, it’s a lot more fun when you treat your career as a jungle gym (try out new things) versus as a ladder (attempting to move up without experimenting).Delivery dependable and within time-window, in my area at least My learning through this journey has been to work in areas that challenge the status quo, but at the same time have the opportunity to scale massively if successful. I had the opportunity to work closely with the India leadership team during my stint as a Technical Advisor. I have also worked on the Seller side of the business, on teams working on India-first solutions such as Seller Flex and Smart Connect, which have now scaled to worldwide marketplaces. It has been quite a journey since then, leading multiple categories such as Health and Toys, and programs such as Subscribe & Save and Amazon Family. I joined Amazon in September 2012 as a Vendor Manager to launch the Baby category. In a day, we source over 200 metric tonnes of fruits and vegetables from collection centers close to the farms and we pay the farmer within 4 hours. Technology has also helped us deal with volumes and fast payments to farmers. ![]() With the launch of Amazon Kiosk, we've gone a step further to make shopping even more seamless for customers it is a contactless retail outlet based on Just Walk Out (JWO) technology, and the experience is similar to taking stuff out of a refrigerator and taking it home. ![]() We've launched two such stores and are now gearing up to expand rapidly. With MRL, we've built India’s first grounds-up retail store - a new format that can service walk-ins and online orders - that can keep a wide assortment of products and serve >500 orders a day. To offer the highest quality of fruits and vegetables to customers, we've invested heavily in computer vision analytics and adopted it in hybrid stores operated by More Retail Limited (MRL), as well as in Amazon Fulfillment Centers (FCs) and collection centers where we collect produce from farmers. Machine Learning (ML) and Artificial Intelligence (AI) are not alien terms to Amazon Fresh. The pandemic has changed customer habits and introduced online grocery shopping to millions of people who would have otherwise never shopped for groceries online. For example, ‘Super Value Days’ that help to maximise savings, personalized widgets, or reminders for easy shopping. Our playbook always works backwards from the customer and innovates on their behalf. One of the main reasons why Amazon Fresh is fast-becoming the destination for online grocery shopping is thanks to our Leadership Principle of Customer Obsession. Connecting local sellers and sourcing directly from farmers is an important part of our mission at Amazon Fresh. The platform acts as a single online destination for daily grocery needs, and aspires to be the most automated digital grocer in India. It is now available across 300+ Indian cities, which gives us the opportunity to serve a lot of customers by offering the widest selection of fresh fruits and vegetables at a great price and convenient delivery. Setting up Amazon FreshĪmazon Fresh officially launched as a single unified store in November 2021, after the merge with Pantry. Driven by a commitment to be an ‘everything’ and ‘everyday’ store for customers, Amazon Fresh director Srikant See Ram talks about how they launched, customer-backwards innovations that are helping them scale, and some personal advise on building your career at Amazon. ![]() The new store, available across 300+ cities in India, continues to offer customers unbeatable savings, a wide selection of products, and fast and convenient delivery options in one single online destination. ![]() In November 2021, we integrated our grocery stores Fresh and Pantry into a single unified store called Amazon Fresh.
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